IBM - SMarter planet

 
 

For the latest installment in IBM's Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries. We were even allowed to animated Rand's famous Eye Bee M Rebus!

 

Directed by
Buck

Executive Creative Director
Orion Tait

Executive Producer
Anne Skopas

Creative Director
Thomas Schmid

Producer
Kevin Hall

Design
Thomas Schmid
Yker Moreno
Justin Fines
Laura Alejo
Nicolo Bianchino
Stephen Kelleher
Gareth O'Brien
Daniel Oeffinger
Freddy Arenas
Bran Dougherty-Johnson
Emmett Dzieza

Animation
Nicolo Bianchino
Ian Sigmon
Andrew Schoneweis
Hayato Yamane

Cel Animation
Jake Armstrong
Ryan Frost

Original Music By
Jason Krebs at PULSE Music